I wrote a couple promos that did well enough they kept throwing money my way, to keep doing projects. This client was happy to pay twice as much as the last one.) (And I should note - I had doubled my copywriting fee in the year or so since starting as a freelancer. So with my developing reputation, I scored an investment publisher as a client… Which takes us back to my earliest attempts at writing long sales copy…Īnd something it hurts a little bit to admit… I want to give you these 3 checklists today.īut first, I need to make sure you know where they come from - and what makes them so powerful. Tailor-made to your pitch, and your offer.Īnd you can be confident - because it’s based on the same buying psychology and human decision-making process that A-list copywriters use in every piece of copy they write. You just sit down, and crank out the copy.Īnd you have a completely original and solid sales letter (or script) ready to go. They pretty much tell you what to say to turn that into a new and unique sales message…īased on the proven structure of some of the world’s most powerful copy, written by the world’s best and most successful copywriters.Īnd with that, you have a clear structure and outline. In fact, I ended up creating 3 critical checklists…Ĭhecklists that make the whole process of writing effective long-form sales copy much easier - almost automatic.īecause you plug in your idea, your pitch, and your offer. “You really need to figure out how to write long copy that sells!” I dedicated nearly every spare hour to trying to figure out how…Īnd - spoiler alert - eventually I did figure it out. (Plus royalties on their winners!)Īnd each had made their entrepreneurial fortune by writing sales letters. They had clients beating down their door, offering them big checks for all the work they could handle. They’d risen to the A-list of direct response marketing. Specifically, following the legends I was studying and learning from at the time… I knew that the way to make my personal fortune as a copywriter - working with the best of the best direct response marketers on the planet - would be in writing sales copy. I don’t even remember where I first heard that.īut shortly after discovering copywriting in 2005, it became my goal and mantra. “If you really want to make it as a copywriter, you’ve gotta learn to write long-form sales letters that actually convert.”
0 Comments
Leave a Reply. |